The Bootstrapped Founder
311: Finding my Ideal Customer Profile
Apr 12, 2024
Exploring the journey to finding the Ideal Customer Profile, highlighting the framework for building, marketing, and selling. Discussing the importance of direct interaction with early adopters in the software business. Delving into complexities of Ideal Customer Profiles for business development and enhancing a data platform for podcasts. Navigating business challenges, selling opportunities, and using acquire.com for strategic navigation.
20:03
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Quick takeaways
- Engaging with trial users like virtual assistants and marketing individuals helps in identifying specific job requirements and feedback for product improvement.
- Categorizing customers into distinct groups based on job requirements and interactions aids in selecting the ideal customer profile with flexibility for updates.
Deep dives
Identifying the Ideal Customer Profile
The host delves into the process of identifying the ideal customer profile for the software business Potscan. By engaging in direct conversations with trial users, particularly early adopters like virtual assistants and marketing individuals booking podcast appearances, the host gains valuable insights. These users exhibit a clear job to be done, providing specific feedback on what they need and where current tools fall short.
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