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70: Pedro Goés - Building for enterprise customers in an oversaturated market
PRODUCTEA with Leah, Growth & Senior Leadership
Invest in Proximity, Thrive in Media
Investing in in-person operations enhances client proximity and support, allowing for more effective communication and service. Opening additional locations can address challenges posed by distance, but navigating local regulations can complicate rapid product adjustments and feedback cycles. As competitors neglect this strategy, there is significant growth potential in strengthening local presence. The increasing homogenization of online content, driven by AI, underscores the need for real media engagement through in-person events or hybrid models, which will be key for market defensibility.
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