011 - How to Get Your First 10k Followers on Instagram.
Sweat Equity
Capturing Market Growth through Strategic Partnerships and Targeted Marketing
The non-alcoholic beer category is rapidly growing by approximately 30% annually, offering massive business potential. Athletic Brewing, established in 2017, has been witnessing astonishing growth of around 90% year over year, with estimated revenues exceeding $100 million in 2023. Notably, Dr. Pepper's parent company made a $50 million investment in Athletic Brewing at a valuation surpassing $300 million, potentially leading to significant returns. By associating itself with athletes, Athletic Brewing strategically engaged its target demographic through activations at Spartan races and Ironman events, creating a strong word-of-mouth marketing strategy with over 2,500 activations in 2022.
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