RV164 - Investing Budget Responsibly | Go To Market Live Episode 11
GTM Live
Marketing ROI and Scaling
Marketing ROI is essential for evaluating the effectiveness of marketing investments. Companies can have varying ratios of pipeline generated to marketing spend, with some achieving high returns like $10 in pipeline for every $1 spent, while others may have minimal returns. It is crucial to measure the ROI for each marketing investment individually rather than as a blended figure. To improve ROI, companies must first identify and eliminate ineffective marketing efforts to optimize spending. Attempting to scale marketing initiatives with low ROI will not yield better results but instead worsen the performance. It is imperative to align the current ROI with the desired ROI, identify the spending gaps, eliminate inefficient investments, and track progress over time to achieve significant improvements in marketing ROI.
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