2 Opposing Perspectives On How To Maximize Ad Success In Meta (With Barry Hott)
The Andrew Faris Podcast
Meta Ads: Native & Fast
- Create ads that feel native to the platform to reduce initial drop-off.
- Meta ads are an attention machine; engagement predicts conversion (but avoid clickbait).
- Make many ads quickly and test various messages rapidly.
- Focus on exploring different formats to capture attention.
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