How to Build Anticipation and Launch a Digital Product

When creating a digital product, I make a sales page and outline the curriculum. I offer the course at a discounted price in pre-sale and set a minimum number of purchases. If the goal is met, I proceed with the course. I also plan to generate anticipation for future products by talking about them in advance, creating a waitlist, and providing progress updates. Research shows that multiple touch points are necessary for successful launches.