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Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive
Creator Lab - interviews with entrepreneurs and startup founders
Kallaway - Origin Story
- đź’ˇ Naming: Many overthink picking the perfect name before starting a project. Others don't and need to change it later.
- 🎤 Kyle "Kallaway" Sutter: Kallaway isn't his real last name. It's his "rapper name" from college. His full name is Kyle Kane Sutter. He uses Kallaway online and plans to consolidate his branding.
- 🎶 Time Flies Tuesdays Inspiration: In college, Kallaway was inspired by the rap duo Time Flies. They freestyled to topics pulled from a hat, releasing videos every Tuesday, which were hugely popular, especially among girls.
- 🤔 Branding Strategy: Seeing Time Flies' success and how it attracted attention, Kallaway and his friends wondered how to replicate it themselves. "All the girls [...] would go into one room [...] And they would be like, oh my God, like Time Flies Tuesdays. And so my friends and I were like, how do we get the girls to come in our room?"
Key Takeaway: Authenticity and a unique name are important for branding and gaining attention.
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