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EU vs. AI

Today, Explained

The 'Brussels Effect' and the EU's Ability to Regulate the Global Marketplace

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The European Union holds unilateral ability to regulate the global marketplace due to its large and wealthy consumer market. Global companies engage in the EU market and extend European regulations across their global operations to avoid the costs of complying with multiple regulatory regimes. The EU's ability to move quickly in regulating areas like artificial intelligence is attributed to less political polarization and lobbying compared to the US. The EU's functional government and legislative capability enable it to achieve significant accomplishments in tech regulation.

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