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Inside Netflix’s Calculated Sports Strategy
The Town with Matthew Belloni
Effectiveness of Advertisements on Different Streaming Platforms
Netflix is facing challenges in proving its ability to reach advertisers effectively due to the lack of clear data on the number of users on its ad-supported tier in the United States. Comparatively, platforms like Peacock and Hulu have a higher percentage of users on their ad-supported tiers, making them more attractive to advertisers looking for better attribution and return on investment. Netflix's efforts to attract advertisers through events and sponsorship like the tennis event are perceived as stunts rather than genuine advertising opportunities, lacking the appeal and impact seen on platforms with a more significant focus on ad-supported content.
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