The Town with Matthew Belloni Inside Netflix’s Calculated Sports Strategy
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Mar 14, 2024 Exploring Netflix's sports strategy with insights on live sports rights, data on viewership, oversaturation of sports documentaries, and the importance of live sports for Netflix's success. Plus, a prediction on the opening weekend box office for Mark Wahlberg's new film.
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Netflix's Phased Sports Strategy
- Netflix uses a crawl, walk, run approach in sports content, starting with documentaries before live sports events.
- They experiment with what resonates globally and locally to decide on major sports investments like the NBA or NFL.
Localized Interest Limits Sports Reach
- Sports interest on Netflix is highly localized to specific countries rather than global.
- Few global sports series make top 10, making Netflix's viewership data on sports content opaque.
Sports Documentaries Oversaturated
- The market for sports documentaries is oversaturated in the US.
- Supply now exceeds demand due to many platforms and team-driven content, reducing audience attention.