Inside Netflix’s Calculated Sports Strategy
The Town with Matthew Belloni
00:00
Navigating Netflix's Marketing Strategy for Live Events
Exploring Netflix's challenges in promoting live events like sports due to their platform's lack of exploration of live content promotion, contrasting it with their success in promoting shows through the 'Netflix effect'. The chapter also discusses targeting Gen Z users through platforms like YouTube and Instagram, highlighting the importance of seamless audience reach in the streaming landscape.
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