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Tips for Starting with Automation and Personalization
The speaker has a weekly live email or broadcast that happens every Tuesday, except for when there are various things that prevent it./nThere is no overlap in the content between the live email or broadcast and the evergreen sequence that goes out every Thursday./nThe speaker recommends starting with a simple survey on the confirmation or thank you page for those who are just getting started with automation and personalization./nThe speaker used to advocate for opt-in forms through surveys, but found that may not always work well.