4min snip

Worklife with Adam Grant cover image

The psychology of self-persuasion with Elliot Aronson

Worklife with Adam Grant

NOTE

Understanding Vicious Circles, Favors, and Dissonance Reduction

The concept of a 'vicious circle' is explained, demonstrating the reciprocal nature of behaviors and attitudes. The idea that doing a favor for someone can lead to a change in perception about that person, increasing the likelihood of doing more favors for them in the future, is highlighted. It's discussed how dissonance reduction can lead to positive outcomes, such as in the example of the Jigsaw classroom. The effect of dissonance reduction is further exemplified in the context of victim blaming and the dehumanization of out-group members. The role of dissonance reduction in understanding behaviors like those in Stanley Milgram's obedience experiment is examined, particularly how small, justified steps can lead to significantly harmful actions.

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