Amazon FAQ - Brian chesky product marketing

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The practice of creating a press release and FAQ before building a product, inspired by Amazon, helps ensure the product's marketability. This approach integrates marketing into the product development process, following Brian Chesky's view on dysfunctional product teams. Ideally, chefs should communicate directly with customers to fulfill their needs without the intermediary of a waiter. The speaker emphasizes the importance of improving product marketing by better explaining the product and its value proposition, pointing out the need for better integration between the marketing and software teams.

This is business writing like you’ve never seen it before.

Sam Corcos is the founder of a $300 million company called Levels. He’s built a culture of intellectual rigor by hiring excellent writers and giving them time to think on paper. But don’t get it twisted — a successful “writing-first work culture” is far more than grammatically correct Slack messages and the occasional memo.

“95% of people would not be happy working in the culture that we’ve built. And the 5% who would be have been looking for this their entire lives.” – Sam

In this episode, we go deep (and I mean, deep) into what makes business writing work. Sam reveals how to use writing to: