Why telling someone what to do won't work
Nudge
00:00
The Importance of Respect and a Model for Sales Conversations
Don't assume too much about people, it will cause confrontation. Instead, gently respect their choices and freedom. Use conversational cutlery: start with the spoon (listen and reflect), move to the knife (point out frustrations), and end with the fork (give a decision). These strategies reduce reactants and improve sales conversations.
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