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The Art of Manliness cover image

Break Your Bad Habits by Escaping the Scarcity Loop

The Art of Manliness

NOTE

The Counterintuitive Nature of Random Rewards in Behavioral Psychology Experiments

Behavioral psychologists initially thought that when rewards are given randomly, animals would lose interest. However, experiments with rats and pigeons showed the opposite. The rats became obsessed with hitting the lever for a treat when the reward became unpredictable. Similarly, pigeons consistently chose a random rewards game over a guaranteed rewards game, even though it resulted in less food. This behavior can be traced back to the instinct of animals to search for food.

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