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#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

B2B Marketing with Dave Gerhardt

NOTE

The Basis for Building Messaging and Value Propositions

Messaging and value propositions are built on words like positioning statements. It's all about the messaging elements and knowing what components are needed. This includes identifying the company type and the persona or champion to target. B2B SaaS deal cycles can be lengthy, ranging from six to twelve months.

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