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Streaming’s Cable Fable & Upfront Inside Chatter

The Powers That Be: Daily

INSIGHT

Pivoting from Cable's Triple Play

  • Cable operators used to offer a triple play of cable, broadband, and wireless.
  • As broadband and wireless grew, cable operators started pivoting away from video content, impacting carriage negotiations.
  • Companies like Disney and WBD still rely on cable revenue, unlike those pivoting to broadband.
  • The shift from scarcity to overabundance has changed the incentivization pipeline for networks and studios.
  • Media operators are not pivoting away from content, and there's more video content available than ever, even being licensed back to Netflix.
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