Streaming’s Cable Fable & Upfront Inside Chatter
The Powers That Be: Daily
00:00
Pivoting from Cable's Triple Play
- Cable operators used to offer a triple play of cable, broadband, and wireless.
- As broadband and wireless grew, cable operators started pivoting away from video content, impacting carriage negotiations.
- Companies like Disney and WBD still rely on cable revenue, unlike those pivoting to broadband.
- The shift from scarcity to overabundance has changed the incentivization pipeline for networks and studios.
- Media operators are not pivoting away from content, and there's more video content available than ever, even being licensed back to Netflix.
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