2min snip

The Powers That Be: Daily cover image

Streaming’s Cable Fable & Upfront Inside Chatter

The Powers That Be: Daily

NOTE

Pivoting in the Cable Industry and the Era of Abundance

The cable industry is shifting towards broadband and away from traditional cable services due to the growth of wireless and broadband. Companies like Disney and WBD still rely on cable revenue, while others are pivoting towards broadband and streaming services. However, the transition is challenging as the era of abundance has replaced the era of scarcity, impacting the incentivization pipeline for networks and studios. Despite the changes, media operators like Disney remain focused on video content, leading to a competitive landscape with an overabundance of content available at discounted prices, posing challenges for traditional media companies.

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