The Powers That Be: Daily
Streaming’s Cable Fable & Upfront Inside Chatter
May 15, 2024
Julia Alexander discusses the flawed comparison between streaming services and cable TV bundles, along with advertisers' perspectives during Upfront Week in NY. They explore the evolution of media distribution, challenges faced by traditional media companies, ad-supported tiers in streaming services, and user expectations on streaming platforms.
23:38
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Quick takeaways
- Streaming services offer tailored content over cable bundles.
- Ad-supported tiers impact subscriber engagement in streaming platforms.
Deep dives
Streaming Services Evolving Beyond Cable Frameworks
Amidst the proliferation of streaming services and video-on-demand platforms, a triple play bundle comprising Disney Plus, Hulu, and Max was introduced, challenging the notion that these offerings are simply modern adaptations of traditional cable. Unlike cable's bundled approach where excess channels were forced upon subscribers, these streaming services aim to provide more targeted content delivery, catering to individual preferences rather than mass packages.
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