The Evolution of Streaming Services

This chapter explores the changing landscape of media distribution, focusing on the shift from traditional cable operators to streaming services like Disney Plus, Hulu, and Max. It discusses how the introduction of apps and mobile devices transformed viewer behavior and the challenges faced by cable networks in adapting to this new model. The chapter also delves into the evolving dynamics in the media industry, highlighting the impact of tech conglomerates and the challenges traditional media companies like Disney are facing in the era of abundant video content.