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Building Refine Labs - An Operational Perspective | Megan Bowen on the RevOps FM Podcast
Stacking Growth | The B2B Go-to-Market Podcast
Recruiting and Retaining Talent in Marketing Agencies
In a competitive market with hyper growth, the focus shifts to hiring the right talent, establishing repeatable service delivery processes, and ensuring employees feel valued. Leveraging marketing principles for talent acquisition becomes crucial. Personal recruitment efforts, strategic messaging on platforms like LinkedIn, and promoting a distinct workplace culture through initiatives like podcasts help differentiate the agency. A key strategy involves aligning the agency as a desirable workplace in contrast to negative industry norms like burnout, lack of support, and challenging customer interactions. The goal is to create a team of top talent, cultivate an environment where employees thrive, and focus on talent, operational strength, and scaling for long-term success.
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