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Bajaj Finance: Strategies of a Lending Giant - [Business Breakdowns, EP.165]

Business Breakdowns

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In-Depth Look at Company Culture and Operations

The company has a driven culture where employees work a 65-hour week and are eligible for monthly bonuses based on performance. Despite the performance-oriented culture, the attrition rate is low at 15% as employees earn significantly more than at competing lenders. A unique aspect is the annual five-day long-range planning process where employees go to a mountain resort, strategize for the next five years, and draw inspiration from successful global companies. The incentive structure is highly metricized, with the long-range plan cascading down to every employee. The company's geographical reach is impressive, with a presence in 100,000 consumer durable stores, quick loan approvals in 90 seconds, and being a key player for new entrants in the Indian market looking for fast access to customers. Bajaj Finance has created a virtuous cycle by attracting more customers, gathering data, improving analytics, and reducing credit costs.

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