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#209: Paddy Galloway – How he makes any niche go viral
Creator Science
Broaden Your Niche to Enhance Reach
To successfully engage with a target audience, it's crucial to understand the broader context of your niche by identifying cascading interests that encompass it. This involves going upstream to explore larger categories that relate to your niche. Creating content that addresses these wider audiences can significantly enhance its potential for virality. Additionally, focusing on CCN – core casual new – helps to pinpoint videos that resonate deeply with the core viewers while also appealing to casual audiences. By aligning content with these traits, creators can maximize engagement and impact.
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