Eva Hamer on how the animal advocacy movement can improve its messaging and win over the public
How I Learned to Love Shrimp
Poor health is viewed as a personal issue rather than a systematic issue by the public
Health messages are definitely harder to kind of get to be in resonance with with a more systemic frame than climate and animal focus messages. People really think about it as a matter of your personal choice and your personal habits, she says. "If you're obese or something that they often think that that's kind of like your fault"
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