Poor health is viewed as a personal issue rather than a systematic issue by the public

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Health messages are definitely harder to kind of get to be in resonance with with a more systemic frame than climate and animal focus messages. People really think about it as a matter of your personal choice and your personal habits, she says. "If you're obese or something that they often think that that's kind of like your fault"

Eva is a co-founder and Operations Lead of Pax Fauna, a nonprofit that seeks to revitalize the grassroots animal advocacy movement through conducting original research on messaging, strategy, and culture.

In this episode, we discuss Pax Fauna’s 18-month narrative research project where they conducted over 100 hours of interviews with 200 meat-eating Americans, along with analysing hundreds of academic papers and running their own large-scale public opinion polling.

In addition, we also speak about the importance of work to shift societal norms, Eva’s experience within Direct Action Everywhere and Pax Fauna’s upcoming work on ballot initiatives.

Relevant links to things mentioned throughout the show:

Pax Fauna's narrative research
Pax Fauna's two-part blog on "Welfare vs Abolitionism" is obsolete - Part 1 and Part 2
An overview (by Pax Fauna) on Direct Action Everywhere's recent acquittal of animal rights activists who rescued pigs (see also coverage in The Intercept).
A Vox article on another open-rescue acquittal, who rescued factory-farmed chickens from Foster Farms.

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