The Most Important Article Is the 2nd Someone Reads (Ben Thompson)

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The second article a reader consumes on a website significantly shapes their overall perception and expectation of the content. If the first article captures their interest, the subsequent article reinforces their engagement and establishes a loyalty to the site. This pattern highlights the importance of maintaining a consistent quality across multiple pieces of content, as it creates a reliable experience for the reader, increasing the likelihood of return visits and deeper engagement.

What if writing a newsletter could pay your rent? Well, it can. And today, you’re going to learn how.

Ben Thompson makes millions of dollars a year with his writing. He’s the OG of subscription-based newsletter writers. Maybe that’s your dream, too, but you’re plagued by questions like: “What should I write about?” “What’s my business model?” “How do I make my first dollar online?” We’re so glad you asked; because Ben has the answers. In this episode, you’ll learn his exact playbook for how to monetize your writing — not just for right now, but also for the future.

Ben’s blog, Stratechery, is the OG of subscription-based newsletters and actually inspired the creation of Substack. If you’ve ever wondered what a day-in-the-life of someone who makes millions of dollars writing looks like, now’s your chance.

SPEAKER LINKS:

Website & Newsletter: https://stratechery.com/

Twitter: https://twitter.com/benthompson

WRITE OF PASSAGE:

Want to learn more about the next class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write

YouTube: https://www.youtube.com/@DavidPerellChannel/videos

Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470

Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv

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