HubSpot ft. Brian Halligan & Dharmesh Shah - How an underdog helped invent modern marketing, and then took on Goliath
Crucible Moments
The Benefits of Building an SMB Product
Brian and Darmesh realized that the enterprise market was crowded and competitive, so they decided to focus on SMBs, where there was less competition. They believed that by solving the problems of SMBs and offering a simple product, they could become the default choice. They observed that many successful software companies started in SMB and moved to the enterprise, rather than the other way around. By working with SMBs, they developed a personal approach and tailored their product to their customers' goals.
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