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SaaStr 747: Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
Focus on Performance Marketers for Demand Generation at Scale
When scaling a business to millions in revenue, hiring a product marketer may not be the best choice for demand generation. It's crucial to have performance marketers who understand growth strategies like social media, webinars, and diversified marketing tactics. Having extensive marketing content for various market segments is essential for large product portfolios like those of Mongo, Datadog, Samsara, or HubSpot. Anecdotes from successful businesses emphasize the importance of marketing expertise in driving sales and growth, highlighting the necessity of performance-oriented professionals over traditional product marketers to achieve optimal results in demand generation.
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