The Power of Community and Community Equity

The power of community is significant, with some people willing to spend millions to gain access to exclusive communities. Community equity is argued to be as important, if not more important than brand equity due to the togetherness it creates. When people engage with a brand as a community, it leads to shared success, as the more people love the brand, the more successful it becomes. The togetherness and community support are highlighted as key factors in a brand's success, with the potential for community to drive a brand's success like a flywheel. Furthermore, the impact of AI on traditional brands is predicted to be substantial.

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