Building a Brand

• 🎨 Define your brand's visual identity: colors, fonts, imagery.
• 📣 Craft a clear mission statement.
• 📖 Create a brand story: Lauryn recommends reading "A Brand Story" and "The Brand Gap".
• 💡 Visualize your ideal brand experience.
• 📝 Consider every detail: target audience, content, tone, desired impact.
• ⚒️ Execute your vision consistently: "Talk is cheap. You ought to execute."

Key Takeaway: A strong brand is essential in today's digital landscape. Define your vision, execute it, and constantly refine it.