Long-term approach is crucial for building a brand and pursuing a vision.
Creating a supportive community is essential for online brands to thrive and foster collaboration.
Deep dives
From College Student to Successful Online Personality
Laren Everts Bostick shares her journey from being a college student to becoming the founder of The Skinny Confidential, a community with millions of followers. Feeling unfulfilled by societal expectations, Laren realized her true calling as an entrepreneur. She emphasizes the importance of following intuition and exploring childhood interests as clues to one's purpose. Despite initial doubts and naysayers, Laren pursued her vision to create a brand through blogging, highlighting the significance of having a long-term approach to building a brand.
The Power of Branding and Personal Branding
Laren stresses the importance of building a brand and having a clear mission in today's digital landscape. She recommends reading books like 'Brand Story' and 'The Brand Gap' to refine messaging and understand the impact of branding. Laren shares her own journey of creating The Skinny Confidential brand, which involved meticulously designing the logo, color palette, and mission statement. She encourages creators to constantly refine their brand and maintain focus amidst the sea of online content. Having a strong brand foundation is crucial for long-term success and attracting an engaged audience.
Building a Community and Engaging an Audience
Laren believes that community is the backbone of any successful online brand. Instead of solely focusing on gaining more followers, she advises devoting attention and service to existing followers, who become influencers and advocates. Laren highlights the importance of uplifting others and creating opportunities for collaboration and growth. By fostering a supportive community, brands can thrive and create a platform where knowledge and ideas are shared among like-minded individuals.
Navigating Boredom and Lack of Fulfillment
Laren encourages individuals to design their own future and take control of their lives. She suggests laying out long-term plans, setting goals, and consistently working towards them. Laren emphasizes the importance of discipline, consistency, continuous self-improvement, and executing ideas. While acknowledging hardships and the possibility of failure, she believes that constantly chipping away at goals and focusing on the journey rather than the end result is key to success.
Lauryn Evarts Bosstick is the founder of The Skinny Confidential, a community consisting of millions of people. Lauryn joins Adam to share her journey and best advice on a wide range of subjects. Lauryn and Adam discuss entrepreneurial lessons learned from building The Skinny Confidential; marketing, branding, and community-building; inspiration, failure, and developing comfort in your own skin; and much more.
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