Pixar was the first of several blockbuster acquisitions Bob would mastermind on Disney's behalf. The best way for newly acquired properties to thrive is to protect what makes them unique, he says. "Building a global brand to last means turning acquisitions into an ecosystem"
For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.
Read a transcript of this interview at: https://mastersofscale.com/bob-iger/
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