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How Eric and Mike Built Undertone to a $180M Exit
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Evolution from Founders to Leaders in a High-Growth Environment
The company experienced rapid market changes, requiring constant innovation. Initially, as founders, they were at the center, handling all aspects of the business. However, with private equity investment, they shifted to leading functions like finance and marketing. Transitioning from entrepreneurs to managers was challenging, as they had to define their roles and implement the strategy of raising funds and hiring talent.
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