The Impact of Disney's Partnership with Netflix

Disney's partnership with Netflix, rooted in Disney's belief in the power of its intellectual property, inadvertently helped Netflix establish itself as a dominant player in home entertainment. By providing quality content to Netflix, Disney not only profited but also contributed to Netflix's rise, blurring the lines between content creators and distributors. As Netflix rapidly evolved, especially between 2012 and 2015, the traditional understanding of competition in the entertainment industry shifted. Streaming became more accessible due to improved internet speeds and technology, leading to a change in viewing habits. Netflix distinguished itself with original programming and secured the rights to Disney’s Marvel franchises, challenging the traditional business model of Hollywood. Ultimately, Disney's licensing decisions not only accelerated its own decline in traditional media but also paved the way for Netflix's emergence as a leader in the industry, redefining the landscape of entertainment.