Land of the Giants
Disney is a Tech Company?
Aug 14, 2024
Bob Iger, former CEO of Disney, discusses the monumental shift in media brought about by streaming, transforming Disney into a tech leader. He dives into how adaptations to viewing habits shaped the company's strategy and highlights key acquisitions that fortified its position against rising competitors. Iger shares insights on the balance between innovation and honoring Disney's rich legacy, emphasizing the importance of creating meaningful content in a crowded market. Tune in for Iger's vision on Disney’s future in entertainment!
38:09
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Quick takeaways
- The shift to streaming forced Disney to rethink its identity and focus on strengths like beloved content to thrive.
- Disney's strategic partnerships and acquisitions aimed to enhance its competitive edge in the evolving direct-to-consumer streaming market.
Deep dives
The Rise of HBO's Streaming Strategy
HBO faced significant challenges with the overwhelming popularity of shows like Game of Thrones, which overloaded its distribution systems. To adapt to changing consumer habits, HBO aimed to provide a streaming service that allowed viewers to access content without a cable subscription. This led to the creation of HBO Now, in partnership with BAMTECH, which was instrumental in developing a robust platform capable of handling high traffic demands. The successful launch of HBO Now marked a pivotal moment, demonstrating the importance of direct-to-consumer distribution in an increasingly digital media landscape.
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