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AI-driven Personalization in Marketing
The future of marketing will witness a significant shift towards AI-driven personalized advertising, leading to the generation of hundreds or thousands of highly personalized ad and creative variants. This trend will result in better conversion rates, despite the increased workload of managing a plethora of creative content. AI will also revolutionize various aspects of marketing, such as analytics, project management, visual content creation, and personalized outreach, by automating menial tasks, enhancing storytelling, and improving connection-building through personalized messages.