Marketing Against The Grain Ai Agents: The Future Marketers You Can't Afford to Ignore
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May 28, 2024 Explore how AI agents are set to reshape marketing strategies in 2024. The discussion covers their revolutionary role in enhancing search and content creation while automating tasks. Discover the stark differences between AI agents and traditional tools, and how they personalize user experiences. The conversation also highlights the rising expectations consumers have and the shift towards tailored communications. Tune in for insights on navigating these changes to stay competitive in the AI-driven marketing landscape.
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AI Overviews Impacting Search
- Google's AI Overviews will transform organic search by providing AI-generated answers at the top of search results.
- This might reduce clicks on organic links, impacting website traffic significantly.
Google's Gemini Demo
- Google demonstrated Gemini, an AI agent completing tasks like booking flights and ordering food.
- This showcased a shift from search engines providing information to action engines completing tasks.
Search to Action Engines
- Google is transitioning from a search engine to an action engine, with AI agents completing tasks based on search queries.
- This shift will create a new AI agent layer on top of the internet, transforming user behavior and marketing strategies.