AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min snip
20Sales: Outbound Sales is Dead Today, Why Demand Generation Will Move Back Under Marketing, "Wisdom" that Everyone Needs to Unlearn About Sales & Why You Should Never Hire Someone You Do Not Know in Your First Five Hires with Brendon Cassidy
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
In-depth Exploration of Sales Playbooks and Customer Understanding in Sales Processes
Sales playbooks should be rooted in understanding the customer's thoughts, emotions, and challenges to streamline sales cycles focused on selling to individuals rather than companies. It is crucial to deeply comprehend customer personas and pain points before engaging with them, eliminating the need for extensive discovery calls. Effective sales teams are well-prepared, possessing a thorough understanding of customer needs and potential paths to address them. Discoveries should be concise, serving as a means to an end rather than a prolonged process, with the emphasis on understanding customers within a brief timeframe. While founders can outline initial sales playbooks, it is essential for the VP of sales to finalize and continuously refine the playbook with insights from sales teams' experiences.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode