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Leverage Squeeze Pages for Maximum Email Capture
Driving traffic to squeeze pages from platforms like Pinterest can be more effective than directing traffic to ad-monetized blog posts. Squeeze pages yield high opt-in rates, often between 65% and 70%, substantially increasing email collection. While social media traffic, especially from Pinterest, can convert well, it is crucial to manage expectations as users may be surprised when navigating to a squeeze page instead of a traditional blog post. Additionally, Pinterest traffic tends to have a higher purchasing potential compared to other networks, making it an excellent channel for lead generation and long-term sales.