304 - Building Trust in Sales - with John Driscoll
The Futur with Chris Do
Clarity in Communication Builds Trust
Ensuring clarity in communication is crucial, especially in business contexts involving significant financial commitments. Confirming that the other party understands key information, like pricing, helps avoid misunderstandings. Documenting these communications can provide a record, but it's important to foster a relationship rather than focus on proving a point. Directly addressing potential concerns, such as budget constraints, leads to honest discussions and builds trust, encouraging clients to engage more openly.
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