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How Colossus built one of the largest investing-focused podcast networks
The Long Story with Simon Owens
Maximize Exposure Through Strategic Introduction
Successful media launches require strategic introduction of hosts to audiences prior to launch. Engaging hosts, often with diverse backgrounds, provides a compelling narrative that resonates with audiences. Hosting them on various shows increases visibility and exposure. Cross-promotion tactics should be employed during episode releases to leverage multiple channels. Each appearance acts as a hub to capture audience interest, reinforcing host familiarity. Additionally, having multiple episodes ready for release enhances aggregate download numbers, positively impacting visibility in charts and metrics.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode