The Business of Content with Simon Owens
How Colossus built one of the largest investing-focused podcast networks
Jul 31, 2024
Patrick O’Shaughnessy, the visionary behind the podcast Invest Like the Best and co-founder of Colossus, shares his journey from finance to media. He reveals how his podcast blossomed into a thriving network, producing diverse investing shows. The discussion highlights innovative monetization strategies, the significance of audience engagement, and exclusive networking events for investment professionals. O’Shaughnessy also emphasizes quality over quantity in content creation, aiming to build a self-sustaining ecosystem for listeners and sponsors.
40:56
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Quick takeaways
- Colossus Media emerged from the success of 'Invest Like the Best,' highlighting the potential of podcasts to evolve into comprehensive media networks.
- The transition of seasoned finance professionals to media roles demonstrates the valuable fusion of analytical expertise with creative content production strategies.
Deep dives
The Rise of Colossus Media
Colossus Media was born out of the success of the podcast 'Invest Like the Best,' launched in 2016 by Patrick O'Shaughnessy. Initially, Patrick aimed to enhance his understanding of investing through interviews, never anticipating the show's potential as a media venture. By 2020, encouraged by the COVID-19 pandemic and feedback from industry veterans, he transitioned to building a podcast network. This shift marked the expansion into a media company that now includes multiple shows focusing on various finance-related topics.
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