How Colossus built one of the largest investing-focused podcast networks
The Business of Content with Simon Owens
00:00
Building a Podcast Network: Strategies and Insights
This chapter discusses the strategic focus of creating a podcast network that prioritizes ownership and quality over sheer volume. It covers topics such as nurturing engaging hosts, promoting cross-appearances among shows, and the evolving landscape of podcast consumption including the shift towards video formats. The chapter emphasizes the importance of brand management, audience engagement through newsletters, and exploring exclusive events as part of a sustainable growth strategy.
Transcript
Play full episode
