Venture Unlocked: The playbook for venture capital managers cover image

Mitchell Green of Lead Edge Capital on the Moneyball approach to investing, the art of effective cold calling, and managing 700+ strategic LPs

Venture Unlocked: The playbook for venture capital managers

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Key Criteria for Investing in Companies

Investors seek companies that have achieved $20 million in revenue by burning less than $20 million, ensuring efficiency. Growth in revenue is important, with a focus on high gross and net retention rates to avoid the 'leaky bucket syndrome'. Diversified customer base, no single customer contributing over 10% to sales, recurring revenue, and profitability are crucial factors for investment. Meeting at least five out of these criteria is essential for consideration, otherwise, the investment is not pursued further.

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