Front end: Price for Volume, Profit from Exclusivity

Pricing strategy should focus on attracting volume sales while aiming for a specific niche audience rather than trying to appeal to everyone. The front-end products, which have the potential to generate widespread interest through low price points, may struggle to achieve high revenue figures but can be profitable due to minimal replication costs, especially in the digital realm where products can be sold repeatedly without additional production expenses. Typical front-end pricing ranges from $100 to $500, with a consideration that excessively high prices could negatively impact sales of back-end products. Back-end offerings should cater to a more exclusive market, creating a balance between volume and profitability through targeted pricing tailored for niche segments.