The HeyCreator Show 029: Creator Monetization Frameworks (with Tim Stoddart)
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Sep 24, 2024 In this insightful discussion, Tim Stoddart, who specializes in creator monetization frameworks, shares his experiences with navigating the complexities of content monetization. He highlights the importance of not solely relying on social media platforms like Facebook and instead emphasizes adopting SEO and email marketing strategies. Tim also discusses how to leverage social media to cultivate supportive communities for creators, while outlining effective monetization strategies and success stories that can lead to sustainable income.
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Built On Facebook, Then Lost It All
- Tim built SoberNation's large Facebook following early on and lost reach after an algorithm change.
- That collapse taught him never to build a business that lives solely on social platforms.
Turn Social Traffic Into Owned Assets
- Use social media to send people to your owned channels, not to build the platform's audience.
- Treat social platforms as extractive tools whose value you convert into your own assets.
Choose Platforms By Traffic Value
- Prioritize platforms that drive website traffic for your goals, like Twitter and LinkedIn.
- Focus platform choice on where your long-form content converts to email signups and leads.