Tech at Work: The Future of Spatial Computing
HBR IdeaCast
Creating Immersive Car Buying Experience with Technology
Dealerships can offer a customized car-buying experience by using technology to allow customers to personalize vehicles without physically being in them. This approach reduces the need for a large car inventory on-site, shortens delivery times, and enhances the customer experience. By focusing on creating an experiential showroom with virtual reality technology, businesses can explore elements like immersive experiences, luxurious upholstery, and driving experiences to understand customer preferences. Looking towards the future, advancements in virtual reality, augmented reality, and mixed reality could revolutionize interactions, potentially allowing holographic images to engage with students in a classroom setting. As technology progresses, the focus may shift to incorporating touch sensations along with visual and auditory experiences in AR and VR applications.
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