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SPI 813: How Far Should You Niche Down? with Kourt from The Station Bakery
The Smart Passive Income Online Business and Blogging Podcast
Be Authentic to Connect
Branding and marketing for bakers begins with authenticity. Rather than adopting a false persona, bakers should embrace their true selves, as people are drawn to genuine connections. The essence of marketing lies in personal relationships, reminiscent of the days when local bakers knew their customers personally. This sense of familiarity fosters loyalty and community engagement, allowing bakers to cultivate a brand that resonates with customers on a deeper level.
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