SPI 813: How Far Should You Niche Down? with Kourt from The Station Bakery
Aug 21, 2024
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Kourt, from The Station Bakery, empowers home bakers by helping them discover new recipes while building income streams. She shares how you don't need to be an expert to start your journey; just being one step ahead is enough. Kourt discusses the significance of niching down, the rise of mini desserts as consumer favorites, and the power of community support on platforms like Instagram and YouTube. She also highlights the importance of personal connections in fostering successful online businesses and balancing passion with family life.
Home bakers can leverage social media platforms like YouTube and Instagram to build their brands and income streams while sharing expertise.
Establishing strong local connections and staying informed about market trends are vital for home bakers to grow their businesses effectively.
Deep dives
Leveraging Online Platforms for Home Bakers
Home bakers can effectively utilize online platforms like YouTube and Instagram to build their businesses and share their expertise. Court from the Station Bakery reignited her passion for baking by creating a YouTube channel in 2020, addressing a gap in resources for home bakers. Through her 167,000 subscribers, she shares valuable content focused on business strategies and marketing tips specifically for baking. This approach allows bakers to earn income while helping others develop their skills and navigate the industry.
The Importance of Community and Connections
Building relationships within the local community is essential for home bakers to grow their businesses. Connecting with local bakeries, schools, and community events can lead to opportunities for collaboration and support. Court emphasizes that success in the baking business often starts through personal connections before expanding online. As a result, home bakers can establish a strong base of clientele that can also propel their online presence.
Navigating Trends and Market Opportunities
Adapting to market trends is crucial for home bakers to maintain relevance and capture customer interest. Court highlights the rise of mini cakes and cake tasting boxes as current favorites, showcasing a shift away from larger cakes. By staying informed through social media and observing customer preferences, bakers can identify gaps and innovate their offerings. This proactive approach allows them to capitalize on trends that resonate with their target audience.
Overcoming Fear and Embracing Vulnerability
Sharing personal experiences and being open about challenges can significantly impact an audience, fostering trust and engagement. Court motivates bakers to embrace vulnerability, explaining that even those with limited experience can provide valuable insights to others. By communicating authentically and candidly on platforms like Instagram and YouTube, bakers can establish a relatable brand identity. This connection builds a supportive community where bakers feel encouraged to learn and grow together.
#813 You don't have to be an expert to start helping others. In fact, being just one step in front of your target audience is often enough to build a successful business. The key, however, is niching down enough to take advantage of your unique combination of skills! My guest, Kourt from The Station Bakery, is a perfect example of someone carving out her space online. She helps her audience of home bakers discover great new recipes while also building income streams around their passion. I always say the riches are in the niches, so listen in on my chat with Kourt to learn more! In this episode, we discuss starting a brand from scratch, staying on top of niche trends, making money from Instagram and YouTube, the golden rule of building an audience, and why going offline can grow your online business. Enjoy! Show notes and more at SmartPassiveIncome.com/session813.