The Smart Passive Income Online Business and Blogging Podcast
SPI 813: How Far Should You Niche Down? with Kourt from The Station Bakery
Aug 21, 2024
Kourt, from The Station Bakery, empowers home bakers by helping them discover new recipes while building income streams. She shares how you don't need to be an expert to start your journey; just being one step ahead is enough. Kourt discusses the significance of niching down, the rise of mini desserts as consumer favorites, and the power of community support on platforms like Instagram and YouTube. She also highlights the importance of personal connections in fostering successful online businesses and balancing passion with family life.
37:20
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Quick takeaways
- Home bakers can leverage social media platforms like YouTube and Instagram to build their brands and income streams while sharing expertise.
- Establishing strong local connections and staying informed about market trends are vital for home bakers to grow their businesses effectively.
Deep dives
Leveraging Online Platforms for Home Bakers
Home bakers can effectively utilize online platforms like YouTube and Instagram to build their businesses and share their expertise. Court from the Station Bakery reignited her passion for baking by creating a YouTube channel in 2020, addressing a gap in resources for home bakers. Through her 167,000 subscribers, she shares valuable content focused on business strategies and marketing tips specifically for baking. This approach allows bakers to earn income while helping others develop their skills and navigate the industry.
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