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Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt
The Diary Of A CEO with Steven Bartlett
Unique Marketing Thesis Principles
The marketing thesis of Brudog is distinct and unique because it is based on two key principles. The first principle involves questioning whether another business could also do the same thing, prompting a thorough evaluation of the purpose. The second principle revolves around assessing if spending money on a certain marketing activity would yield a tenfold return compared to competitors, ensuring a focus on high ROI strategies.
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