4min snip

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Spotify CEO Daniel Ek

Acquired

NOTE

Spotify’s Challenges w. Company Culture

The insight of this snip is that it is important for companies to be intentional and diligent about the culture they create. Many different cultures can be successful, but each cultural expression has trade-offs. It is common for younger entrepreneurs to be unintentional about their company culture and frequently flip-flop between different cultural expressions. The speaker gives examples of cultural expressions from companies like Google, Facebook, Amazon, and Tesla. The speaker emphasizes the importance of thinking through and being diligent about the culture being created. They acknowledge that Spotify was a victim of not being intentional and ended up with a mishmash of different cultural elements from other companies. It is important to lean into the culture being created and iterate and improve upon it over time. The speaker also highlights that Spotify is willing to release products or features that are not initially great, but they have a culture of iterating and improving. This is different from the expectation that everything released by Spotify should be perfect from the start.

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